7 Tips For Choosing A Corporate Photographer

Corporate photography requires distinct skills and aesthetics. It usually involves capturing portraits, candid photos of people at work, shots of the office, product photos, and event photography. 

You wouldn’t choose a wedding photographer or photojournalist to take pictures of your management team or office. Many of them simply aren’t versatile enough to provide the right tone and the air of credibility that corporate photography needs.

So, how do you find the best corporate photographer for your company?

1. Know What You’re Looking For

Before you start your search, take some time to think about what you want to achieve with your corporate shoot. Are you looking for images to use on your website, in your marketing materials, or for other business purposes? Do you want your photos to be more formal or relaxed? Do you want to focus on showcasing your products or services, or highlighting your team? 

The objectives of your photographs will define the type of images and photography professional you need. Once you’ve identified your goals, it will be easier to screen potential photographers.

2. Review Portfolios

A photographer’s portfolio is a great way to get a feel for their style and approach. Look for portfolios that match your photography needs and make sure you like the photographer’s aesthetic. 

If you’re looking for a specific type of photography (e.g. product photography, headshots, etc.), make sure the photographer has experience in that area. 

It’s also a good idea to pay attention to the quality of the images in their portfolios. Are they well-lit and sharp, or are they blurry and poorly composed? If your branding requires a more artistic approach, consider that some blurring in the background may be an intentional choice. 

3. Ask for Recommendations

Word-of-mouth is a powerful networking tool, so don’t be afraid to reach out to others and ask for recommendations. If someone you trust had a positive experience with a corporate photographer, chances are you will too! 

Don’t forget to read online reviews from past clients to get a better understanding of the photographer’s reputation and approach.

When you reach out to references, make sure you ask specific questions that will give you a better understanding of the photographer. For example, you can ask about the quality of the final images, their attention to detail, or the photographer’s communication and responsiveness. The more specific your questions, the more useful the reference will be.

4. Keep Your Budget in Mind

Of course, you’ll need to consider your budget when choosing a corporate photographer. Make sure you get a clear idea of the cost and what it includes such as editing, retouching, and the number of images provided. Keep in mind that the value the photographer will bring to your business is priceless, so don’t skimp on quality! Consider the cost of the photographer as an investment in your business rather than an expense.

5. Clear Communication

Good communication is key in any business relationship. It’s especially important when working with a photographer. Make sure you choose someone who is easy to communicate with, responsive, and willing to listen to your needs. After all, you want to work with someone who gets your vision and can bring it to life through their lens! 

During your search, reach out to potential photographers and ask questions about their approach to communication and their availability. This will help you get a better idea of what it’s like working with them.

6. Meet in Person

Finally, consider scheduling an in-person meeting with the photographer. This will give you an opportunity to meet them in person, ask questions, and get a better idea of their approach to photography. Plus, it’s always better to put a face to a name when working on an important project like a corporate photoshoot.

During your meeting, take the time to discuss your goals and vision. Make sure the photographer is on board and understands your needs.

Here are a few things to keep in mind during your face-to-face meeting:

• The first impression that the photographer makes on you is important. Trust your instincts when speaking to one. 
• If making a mood board is too much work for you, make a preliminary list of photography references you like and want to take inspiration from. This helps set the tone for the results you want. 
• Be open to suggestions and incorporate good input. The photographer might have some great ideas based on your brief that you might really like.
• Discuss their work samples — what projects they worked on and how they treated each of them based on what was asked.

If you can’t meet with them in person for some reason, you can schedule a Zoom call or talk on the phone.

7. Negotiate the Cost

Let’s say you’re impressed with a photographer’s portfolio, communication style, and overall approach. But you’re concerned about the cost. Don’t be afraid to negotiate! A good photographer will understand that budget is a consideration for many businesses. They may be willing to work with you to find a solution that meets your needs. For example, you could negotiate for fewer hours of shooting time or for the photographer to provide fewer images in the final package.

You could also opt for a less experienced photographer with lower rates, but still has a strong portfolio and a good reputation. Just be sure to carefully consider all your options and choose a photographer who will give you the best value for your budget.

Conclusion

Finding the right photographer is the most pivotal step in coming up with the images you want. To hire the right professional, know your goals, review photographer portfolios, get recommendations from your network, take the time to meet different photographers, and don’t be afraid to negotiate costs. 

Performing due diligence will help you secure the images you need and help you avoid unpleasant surprises down the road. Once you’ve chosen a photographer, you’ll need to check on the schedules of the people who will be participating.

Due to the amount of work and coordination involved, it’s important that you hire the right photographer so you get the shots you need.